Co-Founder & Acting CEO
Former President & CEO, The World at ResidenSea, President International, Burger King Corporation, President International, The Hertz Corporation
Developed and managed as CEO of ResidenSea Ltd the first luxury residential ship concept with Norwegian investors. Built the luxury vessel “The World” and successfully sold residences to UHNW individuals.
A senior international executive with expertise in P&L management, operations, business development, start-up ventures, and marketing and sales to high net worth individuals. Fredy is a decision-maker with a strong corporate, start-up, turnaround, and growth record. He is a leader who has successfully steered large multinational organizations such as The Hertz Corporation where he was an Executive VP and President of Hertz International, Burger King Corporation where he was the President International, and Europcar International where he was the CEO.
He built, owned, and managed start-up operations, most recently TheGenieLab LLC, a leader in app development, tools, and custom API integrations.
He has extensive expertise in the cruise industry that includes founding and serving as CEO for Navis Star Management LLC, a management and investment company specializing in the development and launch of niche cruise lines in new markets. Previously, as CEO for Ocean Star Cruises, Fredy spearheaded the development and launch of Ocean Star Cruises, a Mexican domestic cruise line. He also owned and served as CEO for Bloomsbury Properties International, a sales and marketing organization representing the World’s finest resorts.
Through a combined experience of many years in the luxury resort industry, Fredy and his team developed a network of partners specializing in the development, planning, engineering, and management of resorts.